Work Completed at PENN ENTERTAINMENT
All projects listed below was assigned and completed by myself.
q1 New Member Campaign
PENN Play new member acquisition campaign designed to drive app downloads and player sign-ups. Following its strong performance, the campaign was refreshed and extended into Q2 with updated creative while maintaining the established concept.
Hollywood seasonal toolkit
Hollywood Casino needed seasonal campaign templates that could be adapted across multiple properties while supporting each property's promotional themes. These 6×9 direct mail pieces were created for Easter, Autumn, and Thanksgiving campaigns, maintaining brand consistency while allowing for seasonal customization.
Created using InDesign, Photoshop, Adobe Firefly
Hollywood casino monthly core mailer
Hollywood Casino produces a monthly four-panel direct mail brochure highlighting all property promotions for the upcoming month. Designed to inform and engage customers, the mailer organizes promotional details into a clear, easy-to-navigate layout while maintaining consistent brand standards.
Created in InDesign
National Dog day campaign
National Dog Day promotional campaign created to drive property visits through a branded gift giveaway. The campaign toolkit included a poster, direct mail pieces, a 5×7 bounce-back postcard, and organic social media assets, all designed to encourage customers to visit and redeem a complimentary dog toy.
Created using InDesign and Adobe Firefly.
Greektown property map wayfinding
Illustrated property map for Greektown designed to improve guest wayfinding through the strategic use of color, iconography, and typography, creating a clear and intuitive navigation experience.
PENN PLAY NEW MEMBER DINING
DISPLAY ADS
Digital display ads created for a new member dining offer when joining the PENN Play app.
Created in Photoshop
Tacit ordering photo generation
PENN Entertainment needed a scalable solution for creating product imagery for restaurant kiosk ordering. I collaborated with the Adobe team to develop a workflow using Adobe Firefly's text-to-image capabilities, generating realistic food imagery from ingredient descriptions. This approach provided consistent visuals across menus while significantly reducing the need for traditional food photography and the associated production costs.
CUSTOM SOCIAL
MEDIA ANIMATIONS
Custom social media animations concept and design by me and animated in AfterEffects.